An inside look at how Perchwell is being adopted by Baldwin Realtors®
Wendy Alley, MLS Executive Officer at Baldwin REALTORS®, on the Baldwin launch and the Perchwell partnership.

A video from the field plus quotes from real-world practitioners.
"Perchwell the company has been amazing. Today I got the card you all sent. Last week you emailed me. Brendan the week before. You are visiting offices, meeting people, being kind — it's fantastic… At Bellator we are really big on the 'Bellator Way'… Two very important books for us are 'The Go Giver,' 'Ninja Selling' and 'Atomic Habits.' You guys may not be aware of it, but you are Ninjas and Go Givers. And it is very much appreciated."
"We have the benefit of the responsiveness of the Perchwell team. They have been so involved from day one, and I just think we're really, really fortunate to have them."
"Perchwell is awesome, thank you!"
"I am very, very appreciative for the in-person visit yesterday… From the beginning, I felt like we picked the right MLS system. And now I am 100% sure we picked the right people in Perchwell. They are very impressive and helpful, but they are also so very nice, eager, and responsive… And the 'roadshow,' going on site like this — a lot of members understand how taxing it is on you guys as a staff. They are grateful. And it was a brilliant idea!"
"I would like to express our gratitude to the Perchwell team for coming to Pensacola and working with our agents. They were completely in awe of the capabilities of the software and eager to start using it."
"That was the best training I've ever had."
"WOW! Yesterday was incredible… That time together gave me the foundation and confidence I needed to start diving into Perchwell on my own… I finally understand the basics and now have a solid starting point to build from and learn to navigate Perchwell just as well as I knew Paragon. Thank you again for your patience, generosity, and willingness to invest your time in helping me."
"These trainings are 10,000 times better than just sitting on a webinar. If you try to get realtors on a webinar, they're on social media the whole time."
"I'm not worried or anxious about this. I'm pretty comfortable after having these Zoom meetings with you, and it just makes me feel better altogether about the transition."
"I'm happy that you are in this as much as we are. I understand that you care as much about our success as we do. And I appreciate that so much because I've never had this amount of support from a vendor period. So I'm just happy for everyone that I have on your end and the support I've gotten."
"Change is hard, but after sitting through this training, there's just so much that it offers that we can't do now. It's a matter of figuring out: okay, this was the old way, but this is the new way."
"I really don't like Paragon after being in the search area of Perchwell."
"That's what we're dealing with here [Paragon]. A lot of part-timers and we can't count on them to enter this data in properly when they enter a listing."
Weekly unique-user activity over the course of the Parallel Period.
Click any ◆ marker for the story behind the spike. Sessions per week, Baldwin market · Apr 5 – Jul 5, 2026.
We kicked off a competition to gamify the parallel period. Real Estate offices can climb the leaderboard as their agents log time in Perchwell.
Stephanie Jenkins-Vordermark used to spend up to two hours stitching MLS data into Canva. With Perchwell, she produces client-ready listing reports in a few clicks — and puts that time back into her clients.
"Obviously, it's a lot less time-consuming."— Stephanie Jenkins, Living My Best Life Realty