Investor Update

Baldwin Launch Update

An inside look at how Perchwell is being adopted by Baldwin Realtors®

Feedback from the MLS

A note from the MLS Director

Wendy Alley, MLS Executive Officer at Baldwin REALTORS®, on the Baldwin launch and the Perchwell partnership.

Email from Wendy Alley, MLS Executive Officer at Baldwin REALTORS, praising the Perchwell team and Baldwin launch
Wendy Alley, MLS Executive Officer | CMLX3, Baldwin REALTORS®
From the Baldwin REALTORS® feed
Baldwin REALTORS® Facebook post welcoming first Perchwell cohort, May 2
Baldwin REALTORS®May 2 · Cohort 1 kickoff
Baldwin REALTORS® Facebook post announcing Cohort 2 underway, May 23
Baldwin REALTORS®May 23 · Cohort 2 underway
Baldwin REALTORS® Facebook post: all three Perchwell cohorts are underway, June 4
Baldwin REALTORS®June 4 · All three cohorts live
Feedback from agents

What agents are saying

A video from the field plus quotes from real-world practitioners.

Agents & brokerages posting about Perchwell
Butler & Co. Real Estate Facebook post about being picked to kick off Perchwell training
Butler & Co. Real EstateApril 28
RheaShea DeVilbiss (Keller Williams Alabama Gulf Coast) Facebook post about Perchwell training
RheaShea DeVilbiss · KW Alabama Gulf CoastApril 27
EXIT Realty Lyon - Fairhope Facebook post about hosting in-person Perchwell training
EXIT Realty Lyon — FairhopeApril 29
Bellator Real Estate - Eastern Shore Facebook post thanking Perchwell for one-on-one training
Bellator Real Estate — Eastern ShoreMay 21
Coldwell Banker Reehl Properties Facebook post about Perchwell MLS platform training
Coldwell Banker Reehl PropertiesJune 1
Bellator Real Estate - Fairhope Office Facebook post about Perchwell learning session
Bellator Real Estate — Fairhope OfficeJune 2
Lydia Rolin (Keller Williams Alabama Gulf Coast) reel featuring a Baldwin REALTORS® x Perchwell open house sign
Lydia Rolin · KW Alabama Gulf CoastReel
"Perchwell the company has been amazing. Today I got the card you all sent. Last week you emailed me. Brendan the week before. You are visiting offices, meeting people, being kind — it's fantastic… At Bellator we are really big on the 'Bellator Way'… Two very important books for us are 'The Go Giver,' 'Ninja Selling' and 'Atomic Habits.' You guys may not be aware of it, but you are Ninjas and Go Givers. And it is very much appreciated."
David Horn, Broker of Record, Bellator Real Estate
"We have the benefit of the responsiveness of the Perchwell team. They have been so involved from day one, and I just think we're really, really fortunate to have them."
Stephanie Jenkins, Living My Best Life Realty
"Perchwell is awesome, thank you!"
Bruce Bankston, Agent, InLand Bay Realtors
"I am very, very appreciative for the in-person visit yesterday… From the beginning, I felt like we picked the right MLS system. And now I am 100% sure we picked the right people in Perchwell. They are very impressive and helpful, but they are also so very nice, eager, and responsive… And the 'roadshow,' going on site like this — a lot of members understand how taxing it is on you guys as a staff. They are grateful. And it was a brilliant idea!"
David Horn, Broker of Record, Bellator Real Estate
"I would like to express our gratitude to the Perchwell team for coming to Pensacola and working with our agents. They were completely in awe of the capabilities of the software and eager to start using it."
Stacy Burgos Rodgers, Brokerage Admin, KW Gulf Coast
"That was the best training I've ever had."
Patsy Miller, Blue Heron Realty
"WOW! Yesterday was incredible… That time together gave me the foundation and confidence I needed to start diving into Perchwell on my own… I finally understand the basics and now have a solid starting point to build from and learn to navigate Perchwell just as well as I knew Paragon. Thank you again for your patience, generosity, and willingness to invest your time in helping me."
Keara Hunter, Agent, KW Realty Alabama Gulf Coast
"These trainings are 10,000 times better than just sitting on a webinar. If you try to get realtors on a webinar, they're on social media the whole time."
Judd Gillespie, Agent, Butler & Co. Realty
"I'm not worried or anxious about this. I'm pretty comfortable after having these Zoom meetings with you, and it just makes me feel better altogether about the transition."
Erick Haffner, Associate Broker/REALTOR®, Realty Executives Gulf Coast
"I'm happy that you are in this as much as we are. I understand that you care as much about our success as we do. And I appreciate that so much because I've never had this amount of support from a vendor period. So I'm just happy for everyone that I have on your end and the support I've gotten."
Wendy Alley, MLS Executive Officer, Baldwin Realtors
"Change is hard, but after sitting through this training, there's just so much that it offers that we can't do now. It's a matter of figuring out: okay, this was the old way, but this is the new way."
Mary Jane Owen, Agent, Kaiser Sotheby's Int. Realty
"I really don't like Paragon after being in the search area of Perchwell."
Wendy Alley, MLS Executive Officer, Baldwin Realtors
"That's what we're dealing with here [Paragon]. A lot of part-timers and we can't count on them to enter this data in properly when they enter a listing."
Erick Haffner, Associate Broker/REALTOR®, Realty Executives Gulf Coast
Product adoption

Once agents are trained,
they stay in the platform

Weekly unique-user activity over the course of the Parallel Period.

4,816
Latest week sessions
7,269
Peak weekly sessions
41,381
Total sessions
2,956
Avg weekly sessions

Click any ◆ marker for the story behind the spike. Sessions per week, Baldwin market · Apr 5 – Jul 5, 2026.

GAMIFIED SOLUTION TO THE ADOPTION PROBLEM

Baldwin office leaderboard

We kicked off a competition to gamify the parallel period. Real Estate offices can climb the leaderboard as their agents log time in Perchwell.

Case study

Two hours saved per listing report

Customer story · Baldwin, AL

How one Baldwin REALTOR® saves two hours per listing report with Perchwell

Stephanie Jenkins-Vordermark used to spend up to two hours stitching MLS data into Canva. With Perchwell, she produces client-ready listing reports in a few clicks — and puts that time back into her clients.

"Obviously, it's a lot less time-consuming."
— Stephanie Jenkins, Living My Best Life Realty
Read the full story